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Website Design & Marketing,
Low-Cost Manufacturing
We are a professional website design company serving businesses worldwide.
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WEB BANNER DESIGN:
A web banner or banner ad is a form of advertising on the World Wide Web. This
form of online advertising entails embedding an advertisement into a web page. It
is intended to attract traffic to a website by linking to the website of the advertiser.
The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript
program or multimedia object employing technologies such as Silverlight, Java,
Shockwave or Flash, often employing animation, sound, or video to maximize
presence. Images are usually in a high-aspect ratio shape (i.e. either wide and
short, or tall and narrow) hence the reference to banners. These images are
usually placed on web pages that have interesting content, such as a newspaper
article or an opinion piece.

Typical web banner, sized 468×60 pixels.
The web banner is displayed when a web page that references the banner is
loaded into a web browser. This event is known as an "impression". When the
viewer clicks on the banner, the viewer is directed to the website advertised in the
banner. This event is known as a "click through". In many cases, banners are
delivered by a central ad server.

When the advertiser scans their log files and detects that a web user has visited
the advertiser's site from the content site by clicking on the banner ad, the
advertiser sends the content provider some small amount of money (usually
around five to ten US cents). This payback system is often how the content
provider is able to pay for the Internet access to supply the content in the first
place.

Web banners function the same way as traditional advertisements are intended
to function: notifying consumers of the product or service and presenting reasons
why the consumer should choose the product in question, although web banners
differ in that the results for advertisement campaigns may be monitored real-time
and may be targeted to the viewer's interests.

Many web surfers regard these advertisements as highly annoying because they
distract from a web page's actual content or waste bandwidth. (Of course, the
purpose of the banner ad is to attract attention and many advertisers try to get
attention to the advert by making them annoying. Without attracting attention it
would provide no revenue for the advertiser or for the content provider.) Newer
web browsers often include options to disable pop-ups or block images from
selected websites. Another way of avoiding banners is to use a proxy server that
blocks them, such as Privoxy.

Contact us today to find out how our e-commerce, web design, online marketing,
and print and identity services can go to work for you.
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